Blogs

Strategic Positioning in the UK Equipment Rental Market. By Dave Harris Consultancy. January 1 st  2026 Introduction The UK equipment rental sector is a brilliant example of how strategic positioning shapes competitive advantage. Although the market looks crowded, the real differentiation happens beneath the surface — in how companies choose to specialise, scale, or innovate. Using Michael Porter’s classic positioning framework (Cost Leadership, Differentiation, Focus), we ca

Executive Summary The UK equipment rental sector is entering a decade of irreversible, seismic change. The industry will pivot from an asset-heavy service provider  to an Integrated Digital and Energy Logistics (IDEL) partner . Driven by the mandate of Net Zero 2050 and the exponential rise of AI and automation, the entire value chain—from the manufacturer in the Far East to the telematics sensor on the construction site—is being fundamentally rewired. By 2035, the UK rental

Last week, a LinkedIn survey asked professionals to name the most influential equipment rental company in the UK over the past 25 years. Sunbelt Rentals led decisively with 65% of 139 votes, followed by Speedy Hire at 21%. This clear preference invites a closer look at the forces that have shaped the equipment rental sector into the professional, capital-intensive industry it is today. Over the last two and a half decades, the UK equipment rental market has evolved from a fra

In the competitive landscape of retail, maximizing revenue is not just a goal; it's a necessity. Retailers face numerous challenges, from fluctuating consumer preferences to the ever-evolving digital marketplace. To thrive, businesses must adopt effective strategies that enhance revenue streams while maintaining customer satisfaction. This blog post explores practical approaches to revenue optimization in retail sectors, providing actionable insights and examples to help reta

The equipment rental industry is booming, driven by a growing demand for flexible solutions in construction, events, and various other sectors. As businesses increasingly seek to minimize capital expenditures and maximize efficiency, developing a robust strategy for equipment rental can unlock significant growth opportunities. This blog post will explore essential strategies for enhancing your equipment rental business, focusing on market analysis, customer engagement, operat